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Many MSPs abandon telemarketing early on in their growth when they become frustrated with the lack of immediate results. The truth is, all marketing processes and strategies need time to work, and telemarketing is no exception.
Strategies often fail because IT service providers do not apply a methodical approach to prospecting.
To identify if you are prospecting correctly, you need to slowly and gradually change one thing at a time until you find what works best for you and your prospective demographic. If your attempts at telemarketing have failed in the past, it's time to rethink the way you approach it.
About Our Presenter
Carrie Simpson is the founder of Managed Sales Pros, a lead generation firm dedicated to providing new business opportunities for MSPs. Carrie teaches IT firms how to build, manage, and grow their sales pipelines. You can follow Carrie on Twitter @sales_pros and connect with her on LinkedIn.